Interview with Cheryl Kaye Tardif on writing
Today, I have a special guest visiting my blog. Cheryl Kaye Tardif is an international bestselling author from Edmonton, Canada, and she’s here to chat about writing and her new release SUBMERGED.
In March 2012 your thriller CHILDREN OF THE FOG made huge news in the book world because of Amazon’s KDP Select program. Tell us about that.
Last March, I set CHILDREN OF THE FOG up on a free promotion via KDP Select. Within a day or two it had downloaded so many copies that I made it to #1 in the Top 100 Free list. When it went back to $3.99, sales started rolling in. Within that month I sold so many Kindle copies that I made it to #4 in the Top 100 Paid list—not a genre list but the overall list. I was stunned.
What happened as a direct result of your high sales on Amazon?
My sales were noticed by a senior editor at Penguin and 2 literary agents, and I ended up signing with Trident Media Group. Then to my surprise, Amazon contacted me. They put two of my titles on a special, by-invitation-only promotion. My life changed in March 2012.
Why do you think CHILDREN OF THE FOG took off?
I believe this happened for many reasons. It has a creepy cover that draws you in. But mainly it was HOW I marketed it that made the difference. I discovered a way to really leverage my time and efforts. Twitter and Facebook were my leveraging “partners.” And I figured out it isn’t just “using” these that sells books; it’s HOW you use them that makes the difference. (I discuss my strategies in my marketing book.)
Do you still recommend KDP Select or do you think its time has come and gone?
It’s still earning me more money than I had seen pre-Select, so my books are still enrolled. Plus the borrows via the KOLL program have increased on my book. I’ve earned thousands with that part of Select alone, and still do. I write full-time; this is my career. And I expect to make a decent income from it.
When do you think you’ll opt out of the Select program?
As long as KDP Select is still working for me, I’ll use it. I’ve learned that instead of jumping ship just because something appears not to be giving the same results, it’s often better to just tweak the approach—or in this case, the promotion/marketing techniques. So I’m experimenting.
So your new release, SUBMERGED, will be enrolled in Select?
Yes, and I suspect that SUBMERGED, my new thriller, will do very well on it. Right now, it’s available for borrowing via the Kindle Owners’ Lending Library (KOLL).
Learn more about Cheryl Kaye Tardif at http://www.cherylktardif.com
Enter Cheryl’s March Giveaway – 59 Prizes! http://www.cherylktardif.blogspot.com